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The ULTA 21 Days of Beauty sale is no longer. It has been replaced with the ULTA Beauty Semi-Annual Beauty Event.

The event starts Friday, March 8th and today I share what I know about why ULTA made this change and then break down every item in the sale for the first week. I tell you what to buy, what to skip and just my honest opinions.

From ​⁠ULTA's website:

Introducing the Ulta Beauty Semi-Annual Beauty Event. Daily Beauty Steals® at 50% off in every category, wallet-friendly hair care pairs and more newness than ever before. This is so much more than just a sale. Discover a new deal every day, indulge in all your favorites and unleash your love for beauty—just in time for spring.

Beauty Steals® are available for one day—and one day only! They are special savings of 50% on our most-loved products. The best time to take advantage of Daily Beauty Steals® is during the Semi-Annual Beauty Event!

Each Wednesday during the event, we’ll drop the next week of Daily Beauty Steals® so you can see what’s coming! Be sure to sign up for Ulta Beauty emails, download the app (opt into notifications) and check back every Wednesday to see upcoming Beauty Steals®.

What happened to 21 Days of Beauty?

We have evolved 21 Days of Beauty to the Semi-Annual Beauty Event to bring you even more deals and offers on must-have beauty products. You can now get deals on every category, including newly introduced deals on shampoo and conditioner pairs. Stay tuned for more updates soon!

Introduction 0:00

Friday, March 8, 2024: 3:57

Satuday, March 9, 2024: 6:18

Sunday, March 10, 2024: 9:24

Monday, March 11, 2024: 11:57

Tuesday, March 12, 2024: 15:12

Wednesday, March 13, 2024: 17:49

Thursday, March 14, 2024: 21:07

Final Thoughts: 24:41


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