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What is SEPHORiA?

SEPHORiA is Sephora’s biggest beauty event of the year—a place to meet your beauty icons, learn about the newest products, enjoy incredible swag, and more. In 2018 and 2019, it was an in-person, ticketed event, and in 2021 and 2022, it was a free virtual experience. This year, it was both! However, due to the flash flood in New York City, the Friday in-person sessions were all cancelled at the last minute.

What was the SEPHORiA 2023 Virtual Key Swag?

This year there was an optional Virtual Key Swag bag for purchase. It included a limited-edition SEPHORiA swag item (makeup bag) and a SEPHORiA product assortment promised to be worth $300+. The price was $65, plus tax & shipping ($8.95). My total cost was $78.50. They are also limited to one purchase per person.

The SEPHORiA 2023 Virtual Key Swag were available while supplies last. They went on sale July 18, 2023 and sold out before August. They were final sale, no exchanges or refunds. The Virtual Key Swag were promised to ship in September 2023. However, mine did not ship until October 18, 2023 and was received on October 22, 2023. There was no communication from SEPHORiA or Sephora regarding the delay unless you contacted them first.

Is the SEPHORiA 2023 Virtual Key Swag worth it?

Overall, I am pleased with the contents of my SEPHORiA 2023 Virtual Key Swag Bag. I received 31 items total. Everyone receives the same items, however, I was missing 1 item that I have seen others receive that is valued at $20 (listed below). Even with the missing item, I estimate my SEPHORiA 2023 Virtual Key Swag to be worth over $470. And if I only calculate the full and mini sized products (and eliminate the samples), the value is $371. So I definitely got my money's worth.

Below is what I received in my SEPHORiA 2023 Virtual Key Swag. I have broken it up into the categories: Full Size, Mini Size, Deluxe Samples & Samples.

FULL SIZE - $94 (3)

Yves Saint Laurent -Rouge Volupté Shine Lipstick Balm

44 Nude Lavalliere - pinkish brown


Laniege Besties Skincare Discovery Set


innisfree Volcanic AHA Pore Clearing Clay Mask

Size: 3.38 oz/ 100 mL


MINI SIZE - $277 (15)

Sol de Janeiro Beija Flor™ Elasti-Cream with Collagen and Squalane

Size: 2.5 oz/ 75 mL


Rare Beauty by Selena Gomez Illuminating Primer- Always An Optimist Collection

Size: 0.5 oz/ 15 mL


Saie Mini Glowy Super Gel Lightweight Dewy Highlighter

Color: Sunglow - warm golden bronze

Size 0.5 oz / 15 mL


Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara

Size 14 oz / 3.97 g


MAKE UP FOR EVER Mini Mist & Fix 24HR Hydrating Setting Spray

Size: 1.01 oz / 30 ml


Tower 28 Beauty SOS Daily Rescue Facial Spray

Size: 1 oz/ 30 mL


Tatcha Mini The Water Cream

Size: 0.34 oz / 10 mL


Skinfix Mini Barrier+ Triple Lipid-Peptide Face Cream

Size: 0.5 oz/ 15 mL


Drunk Elephant Protini™ Polypeptide Firming Refillable Moisturizer

Size: 0.50 oz / 15 mL


Charlotte Tilbury Magic Cream Moisturizer

Size: 0.5 oz/ 14.7 mL


Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo Mini

Size: 2 oz/ 59 mL


PATTERN by Tracee Ellis Ross Mini Leave-In Conditioner

Size: 3 oz


Function of Beauty PRO Custom Recovery Conditioner Mask for Wavy, Damaged Hair

Size 2 oz / 59 mL


Moroccanoil Mini Moroccanoil Treatment

Size: 0.85 oz/ 25 mL


K18 Biomimetic Hairscience Mini Leave-In Molecular Repair Hair Mask

Size: 0.5 oz/ 15 mL



NARS Powermatte Long-Lasting Lipstick

Color: Dragon Girl - 132 - vivid siren red

Est. $16

Natasha Denona Mono Eyeshadow

OUTER EYE LID 321M: medium warm grey brown

Est. $4.60

Danessa Myricks Beauty Yummy Skin Glow Serum with Hyaluronic Acid

Color: Main Squeeze - champagne gold for all skin types

Size .17 oz/ 5mL


Caudalie Vinoperfect Radiance Dark Spot Serum Vitamin C Alternative

Size: 0.3 oz/ 10 mL

Est. $24.60

Dr. Dennis Gross Skincare Alpha Beta® Extra Strength Daily Peel Pads

3 pads

Est. $9

Maison Margiela ’REPLICA’ By the Fireplace

Size: 0.2 oz/ 7 mL

Est $11

SAMPLES - $31 (7)

Fenty Skin Mini Fat Water Niacinamide Pore-Refining Toner Serum

Size: .33 oz / 10 ml

Est $3

Glow Recipe Plum Plump Refillable Hyaluronic Acid Moisturizer

Size: .33 oz / 10 ml

Est $7

amika Flash Instant Shine Hair Gloss Mask

Size: 1 oz / 30 mL

Est $4

Fable & Mane MahaMane™ Smooth & Shine Hair Oil

Size: 0.16 oz / 5 ml

Est. $3.50

LoveShackFancy Forever In Love Eau de Parfum

0.05 oz/ 1.5 mL

Est $5

KILIAN Paris Angels Share Eau De Parfum

0.05 oz/ 1.5 mL

Est $6


0.05 oz/ 1.5 mL

Est. $3

Item others received, but I did not (mini size)

Dr. Jart+ Ceramidin™ Skin Barrier Moisturizing Cream

Size: 0.5 oz / 15 ml


Full size products - $94

Mini size products - $277

Just Full & Mini Size - $371

Deluxe Sample size products - $70

Everything except samples - $441

Sample size products - $31

Everything Est. $472


Makeup items - 8

Skincare items - 11

Haircare items - 7

Fragrance items - 4

Bodycare items - 1


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